Pay per click
Pay Per Click is the internet advertising which is used to direct traffic to websites in which the advertiser have to pay a publisher whenever any users click the ads. Pay Per Click is also known as Cost Per Click(CPC).
Search engine advertising is the most popular forms of the PPC. It enables advertisers to bid for ad placement in a search engine sponsored links when somebody searches on a keyword that is linked to their business.
Web sites that used the PPC ads will display an advertisement when any user search and the keyword query matches an advertiser keyword list. Such advertisements are called sponsored ads and sponsored links.
The PPC model can run in the very simple way, and that is why it is popular.
In PPC basically, you can run your ads and how much you will pay depends on how many people clicked on your ad.
There are many benefits of the PPC some of them are described below:
1. Fast Results
PPC is possibly the fastest way to run an exhibit campaign and get instant results. To clarify things, if you have a website up and running, you can immediately create an AdWords account, setup your ads and you can run them on the Google network and start getting traffic.
2. Reach the right audience
The adaptability that you have permits you to segment your market and bring your products and services in front of the right audience.
3. Measurable results
The benefit of PPC is that all you do has a clear, measurable target. You can measure anything that is related to a PPC campaign from costs, profits, views, clicks, visits and much more.
4. Brand recognition
In brand recognition, you can use PPC to target keywords related to your business.so that people search for those keywords will regularly see your ads. Although prevailing keywords do not generate more traffic, indirectly they help you increase brand recognition and establish your business as an authority and lead in your industry.
5. Local customers
PPC is highly efficient for the local search. Now every local customer used their mobiles for products or services in their region can see your ads, click on them and get the instructions on how to reach your stores.
6.Grow Your Customer Base
Connect with searchers is actively watching for products and services like yours, and respond to that need by giving them with an offer related to their search query.
7.Generate Leads at Low Costs -
Pay-Per-Click marketing permits you to reach leads and candidates when they are researching and looking to buy; it is a highly efficient way to bring interested visitors to your site. You also enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.
8. Great tool to test marketing strategies
You can easily do setup several ads in a Google Adwords campaign, run them for several weeks online and analyze the results. The ads have the highest CTR(Click Through Rate) has apparently the most attractive copy for users.